Cross-Channel Marketing Campaign
Role: Lead Brand & Marketing Designer | Timeline: 3 weeks
Problem:
While launching AI-powered holographic avatars, Hypervsn saw strong interest from prospects—but deals collapsed when internal stakeholders blocked approval. Champions didn't know how to navigate complex buying committees.
Solution:
Cross-Channel Educational Marketing Campaign designed to enable a single Innovation Leader within each prospect organization to successfully obtain buy-in from all internal stakeholders.
$3M+
Pipeline Impact
28
demo requests
5x
Linkedin engagement
36% OR
from email campaign
Strategic Approach:
1. Enable Champions, Not Convince Committees. Arm ONE Innovation Leader with everything needed to navigate their buying committee.
2. Education Over Promotion. 45-page Implementation Guide providing stakeholder-specific answers (CEO, CFO, Legal, HR).
3. Multi-Channel Distribution. Landing page, LinkedIn, Capgemini webinar, email sequence to reach and convert champions.
My role was to create a cohesive visual language that felt:
• Forward-thinking (premium, innovative)
• Data-driven (building credibility)
• Human-centered (not cold or dystopian)
Tools: Figma, Adobe Photoshop, After Effects, Canva, Vectary 3D
Visual Direction
The brief called for a design that balances innovation with credibility — helping B2B stakeholders see AI avatars as a practical investment.
Webinar Deck (40+ slides)
Designed storytelling flow with:
• Animated data visualizations and benchmarks
• Micro-interactions to guide attention
• 3D visuals with animated avatars explaining system architecture
eBook Lead Magnet (Core Asset)
Clean, step-by-step layout featuring:
• Structured information so it’s easy to scan, share, and reuse internally
• Real brand examples (Hugo Boss, Nike, Coca-Cola) with verified case studies
• Clear sourcing and citations embedded directly into layouts
Visual Language
The visual system supported a language style that was calm, factual, and insight-driven.
• Clean, restrained color palette & Minimal decorative elements
• Data viz elements integrated into narrative
• Visual consistency across all charts to reinforce trust
High-Performance LinkedIn Paid Ads
I designed LinkedIn ad visuals focused on clear messaging, optimized through A/B testing to identify the most effective creative.
I created a full set of landing page assets, ensuring consistency with the company’s visual language.
• Translated complex tech into visuals
• Enhanced user engagement and clarity
• Aligned with marketing guidelines
• Optimized for landing page impact
Gated download page in Framer
Designed and built the complete UI, UX, and interaction design, including:
• Clear CTA flow and hierarchy
• Lead magnet form
• Mobile-optimized layout
Social Media Assets
Promotional visuals for LinkedIn and email campaigns maintaining brand consistency across all touchpoints.
Takeaway
When complex AI solutions are communicated with clarity and visual impact, they drive real business outcomes. This campaign proved that thoughtful design isn't just aesthetic — it's a conversion tool.
Results
• $3M+ Pipeline Impact
• 28 Demo Requests
• 5x LinkedIn Engagement
• 36% Open Rate (MailChimp campaign)