Research-Led Campaign
Challenge:Transform 2,000+ consumer survey responses into a lead-gen campaign that positions HYPERVSN as thought leaders while generating qualified pipeline.
Solution: Designed integrated campaign with 30-page report, webinar deck, and 20+ social assets unified by space-themed visual language and custom data visualization system.
Role: Lead Visual Designer | Timeline: 3 weeks
$2M+
Pipeline Generated
58%
Click-Through Rate
+30%
Product Page Traffic
2,000+
Survey Respondents
01. Flagship Asset: Consumer Research Report
Purpose: Gated lead magnet, thought leadership positioning
Design Approach:
• Character-driven narrative featuring consumer personas (Alex, Harry, The Turners, Charlotte)
• 50+ custom infographics across 11 visualization types
• Modular grid balancing dense data with white space
• Optimized for PDF download and print
Key Design Challenges Solved:
• Made 50+ data points scannable through consistent infographic system
• Created visual hierarchy across 30+ pages maintaining engagement
• Balanced brand storytelling with data credibility
• Designed for both deep reading and quick reference
02. Conversion-Focused Download Page
I designed and launched a fully responsive, gated download page for an industry report, focused on clarity and conversions.
• Fully responsive gated download page built in Framer
• Designed to drive report downloads and lead capture
• Branded UI with clear content hierarchy
• From concept and UX strategy to execution and launch
03. Webinar Presentation Deck (Canva)
Purpose: Educational content delivery, thought leadership positioning with CX expert
Design Approach:
• Professional B2B aesthetic balancing data and accessibility
• Visual hierarchy optimizing for screen-sharing and recording
• Integrated customer experience statistics with product applications
04. Key Findings Infographic Deck
Purpose: Convert research insights into shareable, digestible content driving report downloads
Strategic Positioning: Bridges the gap between social teasers and full report—designed as a "snackable" middle-ground asset that provides value while creating urgency to access complete research.
05. Customer Profile Character Cards
Designed a series of persona profile cards to humanize consumer research data and drive report engagement across LinkedIn, Instagram, and Facebook. Each card humanizes consumer segments, helping B2B audiences recognize their own customers.
Format: Carousel-ready individual cards with consistent design language.
06. Paid Ads — Performance-Driven Visuals
Conversion-focused ad creatives designed to capture attention fast and communicate value instantly.
• Strong scroll-stopping power through bold composition and contrast
• High easy scanability with clear visual hierarchy