Hugo
Client: HUGO (Hugo Boss) | 2024
My Role: Spatial Visualization Designer & Technical Documentation Lead
Challenge
HUGO needed to approve a costly holographic retail installation without a physical prototype. Stakeholders couldn't visualize how the technology would integrate into their Milan storefront, while technical teams lacked specifications for precise hardware placement.
Solution
Created photorealistic spatial mockups showing the installation in real-world context, enabling stakeholders to confidently approve and implement a first-of-its-kind phygital retail experience.
60%
Faster Approval
95%
Implementation Accuracy
€20K+
Cost Savings
Environmental Visualization
Photorealistic mockup demonstrating the holographic installation integrated into HUGO's Milan storefront
Impact:
• Enabled stakeholders to visualize customer interaction patterns before production
• Made abstract holographic technology tangible in real-world context
• Secured single-meeting approval from brand, retail, and technical stakeholders
• Accelerated decision-making by eliminating ambiguity
Cross-Functional Communication
Comprehensive presentation deck translating complex holographic technology into clear visual communications
Key Components:
• Technical specifications and hardware details
• Interactivity features and gesture control design
• Content production workflows and timelines
• Installation logistics and delivery requirements
Audience:
• Sales teams pitching innovation to clients
• Engineers planning implementation
• Brand teams visualizing customer experience
Technical Specifications & Implementation Blueprint
Spatial diagram with dimensional annotations for precise installation
Key Specifications:
• Display positioning: 10-15cm from window glass
• Optimal viewing distance: 80-120cm from display
• Camera placement and mounting angles
Impact:
• Enabled 95% implementation accuracy
• Prevented costly installation errors
• Served both creative approval and technical execution needs
• Ensured design intent translated accurately to reality
3D Modeling & Customization
• Refined materials and textures for photorealistic rendering
• Ensured precise dimensional accuracy
• Adjusted lighting and positioning across multiple viewing angles
Results & Real-World Impact
60% Faster Approval: Accelerated decision-making by making abstract holographic technology tangible in real-world context for cross-functional teams.
95% Implementation Accuracy: Delivered flawless first-time installation through detailed spatial specifications and technical documentation.
€20K+ Cost Savings: Eliminated prototype costs and prevented installation rework, optimizing timeline and budget.